Press Room
BlueTie and Performance Pricing Sign Multi-Million Dollar Agreement to Provide Revenue-Generating E-mail to Leading Websites
Multi-Year Reseller Agreement Provides Web Publishers Private-Label E-mail to Drive Revenue, Increase Site Traffic, and Build Customer Loyalty
ROCHESTER, N.Y., July 10, 2007 — BlueTie, Inc., the first company to offer hosted e-mail and calendaring integrated with the Web's most useful services, today announced a new private-label offering designed to help Web publishers drive new revenue and increase brand loyalty. As part of a multi-year reseller agreement with Performance Pricing, a leading media sales consulting company, the BlueTie application is now available as a branded e-mail suite Web publishers can provide to their customers. BlueTie's e-mail allows Web organizations to generate new revenue and build brand loyalty through a complete e-mail solution that includes integrated Web services.
With BlueTie's offering, Web publishers get a robust e-mail and calendaring application that is both an added-value service and a mechanism for retaining customer contact. Additionally, Featuretisements, BlueTie's unique model for monetizing Web-based software, provide direct revenue to Web publishers each time customers complete a transaction using integrated services. These services include, travel planning, directions and mapping, and search. BlueTie continues to add other features like blog publishing, Internet telephony, and Web conferencing.
"This is a long-term, revenue-generating agreement for BlueTie and will extend our reach into a market where our offering can have a dramatic impact, with one of the industry's thought leaders," said David Koretz, president and CEO of BlueTie. "The challenge for Websites is to offer users valuable content, services and functionality to capture loyalty and drive more traffic on their site. BlueTie integrates services that foster that loyalty with branded e-mail."
Ari Rosenberg, president of Performance Pricing added, "I am impressed by BlueTie's unique approach of adding value to time spent emailing and tracking schedules via an online calendar application. The way BlueTie delivers simultaneous benefits to the user, the Featuretisers, and their publishing distribution partners is ingenious"
About Performance Pricing
Performance Pricing is a media sales consultancy, excelling in online pricing strategies and sales training designed for today's multi-platform and big idea media buying climate. The company earned its first patent in 2006 for a unique pricing model called IPC, and the company's founder and president, Ari Rosenberg, writes a weekly column for MediaPost entitled "Online Publishing Insider" distributed internationally to over 60,000 media professionals. For more information, please visit www.performancepricing.com.
About BlueTie, Inc.
BlueTie is the leading provider of hosted email and calendaring solutions for small to mid-sized businesses (SMBs) and service providers worldwide. BlueTie revolutionized the Software as a Service sector in 1999 by introducing the first hosted suite of small business collaboration, and again in 2006 with the launch of Featuretisements - a new way to monetize applications. BlueTie continues to lead the SaaS movement by delivering incredibly simple applications that are fast, inexpensive and reliable. BlueTie's software is licensed by channel partners, ISPs and other service providers. For more information about BlueTie, visit www.BlueTie.com or call 1-800-BlueTie.
For Further Information Contact:
Jennifer Balon, BlueTie, 585.586.2000 x1076, jbalon@BlueTie.com