Press Room
BlueTie Simplifies Business Class Email With A La Carte Pricing
Company unties product bundle, offers larger mailboxes and greater product flexibility
ROCHESTER, N.Y., October 04, 2004 — BlueTie, Inc., (www.bluetie.com) a leading developer of business and carrier-class messaging solutions today announced that it has "untied" its current product plans and introduced an innovative a la carte collaboration features menu, giving small and mid-size business customers the freedom to choose the individual tools that they need to meet the growing requirements of their business.
"Small businesses no longer need to be held hostage by messaging solutions that force them to spend thousands of dollars on hardware, software and additional IT staff, and that include features that they simply don't need," said David Koretz, President and CEO. "The flexibility of BlueTie's new a la carte product and features menu allows customers to choose the exact email and collaboration solution that they want, and only pay for the tools they use."
With the small business customer in mind, BlueTie has created a first of its kind, menu-driven product plan that will feature an ad-free, anti-virus, spam-filtered, business-class email account with either a 100MB mailbox or an enormous gigabyte (1,000MB) mailbox as a standard feature, along with the flexibility for a multi-gigabyte (1,000 MB+) mailbox.
In addition to an increased capacity mailbox as a standard feature, BlueTie now gives businesses the power to add web-based collaboration and online messaging tools like shared files, calendars, contacts, instant messaging and additional storage on an a la carte basis, allowing them to optimize their messaging capabilities and derive the best possible functionality and value from their email solution.
"It's all about having choices; our goal has always been to provide big business solutions at affordable prices to small business customers," said Koretz. "We pay attention to what our customers are asking for; we will continue to build products and services around solutions that add value for businesses."
BlueTie has consistently been able to leverage its technology platform to bring small business customers the most reliable and scalable, hosted product in the industry. By "untying" its product bundle, the Company has freed small businesses from other restrictive and often pricey product plans, and instead given them the unique ability to customize a messaging fit that is just right for their individual business needs, all at a substantial savings to its current rate structure.
BlueTie's Business Class Email solution, which includes an ad-free, anti-virus, spam-filtered account, with task and contact management, starts at only $2.99 per user, per month. Customers can add additional web-based collaboration features like shared calendars, contacts, files and instant messaging for as little as $1.00 per month.
All BlueTie solutions are customizable all the way down to each individual user within a customer's business, and are available using the customer’s own domain name. To learn more about BlueTie's innovative approach to messaging and collaboration please visit www.bluetie.com or call 1-800-BLUE-TIE.
About BlueTie, Inc.
BlueTie is a leading provider of email and collaboration solutions for small to mid-sized businesses (SMBs) and Service Providers worldwide. BlueTie's software enables SMBs to instantly deploy a business-class messaging solution without investments in hardware, software, or IT support. BlueTie also offers its carrier-class application to ISPs, web hosting providers, and domain registrars seeking an enhanced messaging solution for consumers and SMBs. BlueTie's software provides end-users with desktop, web, and mobile access securely, and includes spam and virus protection, along with collaborative features like shared contacts, calendars, files and instant messaging. BlueTie also offers email auditing and secure file transfer tools for additional security and compliance solutions. BlueTie has been named a Forbes Magazine "Best of the Web" company for 2002, 2003 and 2004. Founded in 1999, BlueTie is a global company headquartered in Rochester, New York. For more information, visit www.BlueTie.com or call 1.800.BLUE.TIE
For Further Information Contact:
Jennifer Balon, BlueTie, 585.586.2000 x1076, jbalon@BlueTie.com